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Running a creator campaign

Drafting a brief creators can apply to, opening it, deciding who applied, and why a fee on a campaign is not an agreement with anybody.

Updated

A campaign is a brief creators can read and apply to. The single most important thing on this screen is what a fee on it means: it is what your organisation is willing to pay in principle. Nobody has accepted it and it binds neither party. An agreement only exists once an offer has been sent and the creator has accepted it.

The mistake only runs one way — a business believes it has committed nothing while a creator believes they have been offered something — which is why that sentence is printed on every campaign rather than hidden in a tooltip.

BEFORE YOU START

  • Something to promote, added on the What you promote screen. A campaign names one, so a brief that names nothing cannot be drafted.
  • A currency. An amount with no currency is not a price, and nothing here converts between them.
  • Access to the workspace, and the permissions the API asks for: drafting, publishing and deciding an application are three different ones.

STEPS

  1. Open Campaigns for the workspace, or go to /app/workspaces/{workspace}/marketplace/campaigns.
  2. Pick what is being promoted, give the campaign a title and write the brief.
  3. Choose the compensation model and the currency. Leave the advertised fee blank if you are not advertising one.
  4. Choose "Draft campaign". Nothing is visible to any creator yet.
  5. When the brief is finished, choose "Open to creators" on its row.
  6. Choose "Applications" to see who applied, write a note on the decision, then Accept or Decline.

WHAT YOU SHOULD SEE

The campaign in the table as a draft, then open after you open it. Applications appear under it as creators apply, each with their message and the rate they applied against.

WHAT THIS WILL NOT DO

  • It will not create an agreement. Accepting an application records a decision; it is not an offer, and no terms are binding until an offer is prepared, sent and accepted.
  • It will not turn a blank fee into a zero. A campaign advertising no figure reads "None advertised".
  • It will not open a campaign by drafting it. Opening is a separate act with its own permission, because a half-finished brief that reaches the directory cannot be unseen.
  • It will not name the creator behind an application. The application carries their profile reference; resolving it into a name here would be reading somebody's profile from a screen whose permission is about campaigns.
  • Closing a campaign does not remove the applications already made.

IF IT DOES NOT WORK

  • A refusal naming a permission means drafting, publishing and deciding are separate, and you hold a different one from the one this action needs.
  • A validation refusal about the currency means the field is required in ISO 4217 form, three letters.
  • "Nobody has applied to this campaign" is an emptiness, not a failure. A campaign that has not been opened cannot receive an application at all.
  • A message saying the request did not complete means it may or may not have been saved. Reload and check.

COMMON QUESTIONS

I set a fee on the campaign. Is that money committed?

No. A fee on a campaign is what your organisation is willing to pay in principle. Nobody has accepted it, it binds neither party, and it is not an agreement with anybody. Money is only committed when an offer has been sent and a creator has accepted it.

Why has nobody applied to my campaign?

Check first whether it is open. A campaign that has not been opened cannot receive an application at all, so an empty list is the expected state rather than a sign that creators looked and passed.

Why can I draft a campaign but not publish it, or decide on applicants but not draft?

Because those are three separate permissions. Holding one does not imply the others, and the refusal names which one the action needs — so the answer is usually to ask for that permission rather than to retry.

Does deciding on an application create an agreement?

No. Accepting an application says you want to work with that creator. The commitment still runs through an offer they accept, which is where the terms and the money are actually settled.

  • Deciding what creators promote for you

    Recording the products, services, events and pages a creator would be promoting, and why publishing one is a separate decision from adding it.

  • Preparing and sending an offer

    Assembling terms against a creator's published rate, what happens when they change that rate while you are drafting, and why sending an offer is not an agreement.

  • Inviting creators and asking for quotes

    Approaching one creator directly, asking for a price on a rate that publishes none, and why an invitation marked "sent" was not sent anywhere.