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Deciding what creators promote for you

Recording the products, services, events and pages a creator would be promoting, and why publishing one is a separate decision from adding it.

Updated

A promotable is the thing a creator would actually be posting about. A campaign brief names one, so a creator reading the brief knows what they would be promoting rather than guessing from a title.

Adding one and publishing one are separate acts, on purpose. Publishing is the moment a record becomes something people outside your organisation can read, and a half-finished description that reaches the directory cannot be unseen.

BEFORE YOU START

  • Access to the workspace this belongs to.
  • The permissions the API asks for: managing promotables to add one, and publishing them to publish one. They are separate, and the refusal names which is missing.

STEPS

  1. Open What you promote for the workspace, or go to /app/workspaces/{workspace}/marketplace/promotables.
  2. Choose the kind: product, service, subscription, event, lead generation or external landing page.
  3. Give it a title, and a summary if you have one.
  4. Add a destination address. It is required for an external landing page and a lead-generation offer, and optional otherwise.
  5. Choose "Add as draft".
  6. When it is finished, choose "Publish" on its row.

WHAT YOU SHOULD SEE

The promotable in the table as a draft, with its kind and its price basis. After publishing, its status changes and creators outside your organisation can read it.

WHAT THIS WILL NOT DO

  • It will not price anything for you. A promotable added on this screen carries no price and says so: it reads "Not priced" rather than showing a zero, because a zero would tell a creator it is free.
  • It will not synchronise with a shop. A source is only claimable while this build can genuinely read values from it, and CSV import and manual entry are not storefronts. A promotable backed by either is never described as synchronised with a store.
  • It will not publish anything by adding it. A draft is visible to nobody outside your organisation until you publish it deliberately.
  • Archiving does not delete. The record stays and stops being offered.

IF IT DOES NOT WORK

  • A refusal about a destination address means the kind you chose requires one. External landing pages and lead-generation offers do; the others do not.
  • A permission refusal names the permission. Adding and publishing are different permissions, so holding one does not imply the other.
  • A message saying the request did not complete means it may or may not have been saved. Reload and check.

COMMON QUESTIONS

Do I have to publish a promotable before a campaign can name it?

Yes. A brief that named an unpublished promotable would show a creator a description nobody outside your organisation is meant to read yet. Adding is private; publishing is the moment it becomes readable to the people deciding whether to work with you.

Can I edit one after publishing?

You can, and the change is visible immediately to anyone who reads it. That is the reason publishing is a separate decision rather than something that happens the moment you save: a description you are still writing should not be the one a creator is judging.

Why does a destination address matter for some kinds and not others?

Because only some kinds have somewhere for a reader to go. An external landing page or a lead-generation offer is defined by its address, so one is required. A product, a service or an event can be described entirely in the record itself, so the field is not asked for.

What happens to a campaign if I unpublish the promotable it names?

The campaign keeps its brief, and the creator keeps what they were shown when they applied. Unpublishing stops it appearing to anyone new; it does not rewrite an agreement somebody has already read and acted on.

  • Running a creator campaign

    Drafting a brief creators can apply to, opening it, deciding who applied, and why a fee on a campaign is not an agreement with anybody.

  • Finding creators in the marketplace

    Browsing the creators who have consented to be found by businesses, reading the rates they publish to you, and why a blank audience figure stays blank.

  • Preparing and sending an offer

    Assembling terms against a creator's published rate, what happens when they change that rate while you are drafting, and why sending an offer is not an agreement.